Statistical Classification of Economic Activities NACE Rev. 2.0

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying.

It includes:
- creation and realisation of advertising campaigns:
creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
aerial advertising
distribution or delivery of advertising material or samples
creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
promotion of products
point-of-sale marketing
direct mail advertising
marketing consulting

This class excludes:
- publishing of advertising material, see 58.19
- production of commercial messages television and film, see 59.11
- production of commercial messages for radio, see 59.20
- market research, see 73.20
- advertising photography, see 74.20
- convention and trade show organisers, see 82.30
- mailing activities, see 82.19