Statistical Classification of Economic Activities NACE Rev. 2

This class includes the provision of a full range of advertising services (i.e., through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying.

It includes:
- creation and realisation of advertising campaigns:
• creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media
• creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc.
• aerial advertising
• distribution or delivery of advertising material or samples
• creation of stands and other display structures and sites
- conducting marketing campaigns and other advertising services aimed at attracting and retaining customers
• promotion of products
• point-of-sale marketing
• direct mail advertising
• marketing consulting

This class excludes:
- publishing of advertising material, see 58.19
- production of commercial messages television and film, see 59.11
- production of commercial messages for radio, see 59.20
- market research, see 73.20
- advertising photography, see 74.20
- convention and trade show organisers, see 82.30
- mailing activities, see 82.19

This class includes
- media representation, i.e. sale or re-sale of time and space for various media soliciting advertising

This class excludes:
- sale of advertising time or space directly by owners of the time or space (publishers etc.), see the corresponding activity class
- public-relations activities, see 70.21