Statistical Classification of Economic Activities NACE Rev. 2

This class includes retail sale activities via mail order houses or via Internet, i.e. retail sale activities where the buyer makes his choice on the basis of advertisements, catalogues, information provided on a website, models or any other means of advertising and places his order by mail, phone or over the Internet (usually through special means provided by a website). The products purchased can be either directly downloaded from the Internet or physically delivered to the customer.

This class includes:
- retail sale of any kind of product by mail order
- retail sale of any kind of product over the Internet
This class also includes:
- direct sale via television, radio and telephone
- Internet retail auctions
This class excludes:
- retail sale of motor vehicles and motor vehicles parts and accessories over the Internet, see groups 45.1, 45.3
- retail sale of motorcycles and motorcycles parts and accessories over the Internet, see 45.40