Statistical classification of economic activities NACE 2.1 version

This class includes:
- provision of a full range of advertising services (i.e. through in-house capabilities or subcontracting), including advice, creative services, production of advertising material, and buying
- planning and organising advertising and marketing campaigns
- placing advertisements in the media
- conceptual work on advertising messages
- managing the course of advertising campaigns
- creation and realisation of advertising campaigns:
creating and placing advertising, planning social media marketing campaigns in newspapers, periodicals, radio, television, over the internet and other media
creating and placing of outdoor advertising (e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding)
aerial advertising
distribution or delivery of advertising material or samples
design of stands and other display structures and sites
- conducting marketing campaigns and other advertising services
promotion of products
merchandising
point-of-sale marketing
direct mail advertising
marketing consulting
influencer marketing

This class excludes:
- manufacturing of advertising material, see section C depending on the type of material
- manufacturing of stands for fairs and exhibitions and of product displays, see section C depending on the type of material
- installation of stands for fairs and exhibitions, see 43.32
- publishing of advertising material, see 58.19
- production of commercial messages for television and film, see 59.11
- production of commercial product videos (including production of videos for social networks), see 59.11
- publishing of contents that include video (e.g. by influencers, bloggers and vloggers), see 59.11
- production of commercial messages for radio, see 59.20
- content distribution (sharing) platforms, including blogs and wiki sites, social network sites, and operation of online gaming / video game sites, independent of publishing the games, see 60.39
- market research and public opinion polling, see 73.20
- advertising photography, see 74.20
- postal and mailing activities, see 82.10
- convention and trade show organisers, see 82.30
- advertising services used to fund predominant activities of the business which may be provided free of charge, see predominant activity